BRANDING PAKISTAN

Those were golden days when there was only one TV, run by state and it shows only positive side of every government. During Prime Time (from 7 pm – 11 pm, when whole family used to sit together and watch TV), they shows best dramas and tele-plays which reflects our culture and society. People used to rely more on Newspapers to get exclusive and authenticated news. Journalist used to be more cautious when submitting any news because they knew that proof reader or editor will check for the authenticity of it and then only it will get published, ensuring, readers get the best and true insight of the news.
Fast forward to new millennium and we see the pile of news channels, pushing content towards viewers just to get more TRP. They don’t care whether the news they are broadcasting is valid or being authenticated from concerned authorities. Media, especially Electronic, is trying to do only thing, To Win the WAR of EXCLUSIVE CONTENT. They just want to claim that they were the first one who brought this news towards you. And they get senseless don’t even care whether its a Bomb Blast news or any other terrorist activity. They don’t even care that by showing those images and dead people they are making all those who are watching a physicist. Now prime time is covered with Talk shows culture, where you don’t see a solution to any problem. One political party blame other and they blame other. And rather then moderating the forum and coming out with a solution at the end of the show, Anchor or Host just do the provoking job and we at home watching it, get more negative minded that if our politicians are like this, then what is going to happen with this country.
I believe its a job of Media to brand a country and to promote positivisms. Do we even know that Cricket World Cup is just a week away and PAKISTAN is a defending champion. But not a single TV channel or any media company promoting our team nor showing any campaign. 


And yet they claim they haven’t got proper Freedom of Speech.
In the end i would like to share a video,which actually provoked me to write this post. Made by students of IoBM, Noman Minai and Ayesha Huda. Seriously a great work done by them.
Part 1.

Part 2 .

So what you think about Media role in Branding Pakistan? Do share your comments.

Technorati Tags: Pakistan,Media,Branding,Patriotism,Electronic Media,Cricket,World Cup

Pakistan : A state to practice Islamic Values

Founder of Pakistan, Quaid-e-Azam, M. Ali Jinnah once said and i quote

“No doubt, there are many people who do not quite appreciate when we talk of Islam. Islam is not only a set of rituals, traditions and spiritual doctrines. Islam is also a code for every Muslim, which regulates his life and his conduct in even politics and economics and the like. It is based upon highest principles of honour, integrity, fair play and justice for all.”

Pakistan, a country got independence from the English men on the basis of Two nations theory, so that each and every Muslim can practice the teachings of Islam in this country. But are we really doing tha t. Lets just take basic things on which we can be a prosperous country. Those teachings are the same mentioned by our Quaid as well, Honour, Integrity, fair play and Justice.

Are we really following those principles? Are we giving justice to each and every person of this country, regardless of their race, color, religion, and cast. Are we living with Honour? Actually no, we are not. And those nations who has followed these basic rules, they are the one what we call First World Countries. Regardless of how morally corrupt they are but they are stick with these preaching which as a Muslims we should have followed.

And then we complain to God about what happening around us. Didn’t HE told this already.

“Come forward as servants of Islam, organise the people economically, socially, educationally and politically and I am sure that you will be a power that will be accepted by everybody.” Quaid –e-Azam